OUR FEATURED BRANDS

Student-Made Michigan State is made up of many businesses, each with its own unique brand, mission and identity. Everyone featured on this marketplace is a MSU student taking the bold journey of entrepreneurship, and the founder of a distinct brand aiming to make its mark on campus & beyond.

NOxID

  • Jordan Dixon
    2024 + Creative Advertising

  • NOxID is a fashion line that produces eco-friendly clothing made from sustainable materials, while upholding ethical production practices. Consumers feel good supporting a brand that prioritizes sustainability and individuality.

AMOR Propio

  • Pablo Rodriguez
    2026 + Marketing Major

  • Amor Propio embraces individuality through positive thinking, genuine connections, colors, and cloth. Founded upon a strong philosophy that believes diversity is what makes the world rich and beautiful.
    Amor Propio is a colorful brand that aims to spread messages of confidence and positivity.

Bear in Mind Crafts

  • Yannick Gueye
    2024 + Studio Art Major

  • Bear In Mind Crafts is a business focused around crafting! I focus on commission based work in multiple mediums including blankets, plushies, drawings, paintings, and more! I also have some items that are ready to sell such as stickers, keychains, and buttons!

Crochet Critters

  • Abbie Townley
    2024 + Digital Storytelling

  • After years of helping my grandma at craft-fairs, I decided to start crocheting stuffed animals of my own. I always admired her approach to selling her creations, and her instance on making her critters as affordable as possible so that everyone could have the opportunity to enjoy them. When going about creating a business of my own, I have been following her example and have made it my goal to share as much joy with as many people as I possibly can.

Macaronza!

  • Yuktha Pulavarthi
    2026 + Marketing Major

  • macaronza! hopes to make macarons more affordable and delicious. All of our desserts are gluten free and fully customizable. macaronza! was established after spending years perfecting macarons. Now we offer fun and unique flavors to enjoy for any occasion. macaronza! is all about being fun and colorful. Macarons are the perfect cookie to bring a pop of color to any dessert table. They make the perfect treat to celebrate any occasion.

The Cookie Jar Collection

  • Linda Komis
    2026 + Undecided Major

  • The Cookie Jar Collection hopes to inspire others to venture out of their comfort zone and experience the unknown. Our cookie flavors vary from common flavors to unique, unexpected ones that are only seen at The Cookie Jar Collection. We prioritize customers needs and desires and uphold accountability to its highest form. I started the business as a way to create new flavors and share my passion for baking with others. I grew up creating sweets from scratch but have alway had a soft spot for warm, mouthwatering cookies.

Forest Blue Studios

  • Shreya Balla
    2026 + Environmental Biology - Plant Biology

  • Coming Soon

BLUTHREADS and co.

  • Megan Timmerman
    Graduate + Masters of Social Work

  • Coming Soon

Problem World

  • Unser Jaffry
    2024 + Human Biology Major

  • Our goal is to aid the world's problems one piece at a time.

AHS.BEADS

  • Alexa Shepherd
    2026 + Physiology Major

  • I started ahs.beads from my love of making bracelets. I have done so on and off for years and started back up in July 2023. I love jewelry and creating as a hobby and it keeps me busy in my free time. I take custom orders as well as pre made items ready to sell.

Keneya Crochet + Knitwear

  • Keneya Burks
    2024 + Neuroscience Major

  • With the encouragement from family and friends I began selling handmade items in 2018. I’ve always loved to crochet and create new things. As I’ve grown, I’m looking for ways to expand my creativity and begin teaching others. “Keneya” is slow fashion. Our goal is to create quality products that will last customers a long time. Each product is unique because it is individually handmade using a few tools.

Hadley Crochets

  • Hadley Urrutia
    2026 + Creative Advertising Major

  • Our mission is to make things that make people happy.

Frenchie Creations

  • Hayley Filipatos
    2024 + Human Biology Major

  • My name is Hayley and my dog, Louis, is the inspiration for our company. I wanted a brand that was special to me, and Louis is the most special part of my life. He embodies love and everything good, so I created Frenchie Creations with him in mind. We're so excited to show you all the new items and creations we've been working on.

Mag’s Craft Cabin

  • Maggie Cappiello
    2025 + Nutritional Sciences Major

  • Coming Soon

Gracealyn

  • Emma Hodges
    2025 + Advertising Management

  • Gracealy is an online ecommerce website selling primarily fan based merchandise all around the globe. Gracealyn products are made to be subtle and perfect for everyday wear.

J. Margaret Jewelry

  • Jillian Whitley
    2026 + Marketing

  • I started J. Margaret during the beginning of the pandemic as I was looking for something to do and found myself looking through my mom’s jewelry and falling in love with the designs. I always knew that I wanted to have a business, and all of this time at home gave me the product idea. I was able to combine my love for business and fashion by creating jewelry of high quality with chic and timeless designs. So, I researched the best materials and started designing.

BC Cosmetics

  • Katyra Waller
    2027 + Marketing

  • BC COSMETICS provides easy to use beauty products for amateur makeup users as we believe makeup shouldn’t be hard or difficult. Everyone should have access to create looks that make them feel beautiful, even those underrepresented. So unlike a regular brand, we’re here to take your skills professional through free beginner makeup guides, Tutorial Tuesdays, and easy to use products (removing the difficult factor). We’ll never leave you wondering “How to?”

Mads Design Co.

  • Madeleine Taylor
    2024 + Accounting

  • I want to make clothing people feel comfortable in and express their sense of style. I want to elevate pieces that can be worn often and reflect individuality.

By Alyssa IX

  • Alyssa Fowler
    2027 + Accounting

  • ByalyssaIX, where the art of fashion meets a commitment to conscious consumerism, believes that jewelry should be cherished and meticulously chosen, and that every piece should carry a story.

Stitches by Ash

  • Ashley McDonald
    2027 + Business Management

  • Stitches By Ash is an online crochet plushie shop based in East Lansing, Michigan. We design and crochet handmade animals, foods, plushies, and more out of yarn! Our small business works to have a variety of products for all occasions and quick service right to your doorstep. Each stitch is crafted to the highest quality for the perfect gift or personal companion!

OG’s Bakery

  • Olivia Gargett

    2024 + Marketing

  • G’s Bakery is a custom bakery specializing in cake pops and cookies. We provide unique desserts for any occasion by offering endless customization.

    My brand focuses on being bright, creative, and unique in the bakery industry. Making every customer a unique product to fit their needs.

Fox Puffs

  • Shaurya Pandya

    2024

  • FoxPufs is a healthy snack you can always depend on and something you‘ll want to share with the world around you.

Forbidden Fruit

  • Carter Thornburgh
    2024 + Apparel and Textile Design

  • Elevated casual.

ZolliCandy

  • Alina Morse
    2027 + Entrepreneurship

  • ZolliCandy is a line of completely ZERO-Sugar, allergen-free, diabetic friendly, KETO, and Vegan candy, that actually cleans your teeth! We have a range of products from Pops, to Taffy, Gummez, Caramelz, Gum Popz, and more! All of our products have the same great attributes but more importantly great taste– you'd never know there's no sugar!

Stuck On You Design Co.

  • Ella Lynch
    2025 + Political Science

  • As my rebrand designer put it, Stuck on You is a summery, fresh, bright, and playful brand! It just screams happy, supportive, and cheerful. If this brand were a person, she would be the sweetest, BEST friend to have around. I love my brand because I am able to create designs and products that represent my customer’s interests and personalities in the best way possible.

Peter’s Pots

  • Peter Barachkov
    2025 + Economics

  • Peter’s Pots is a student-run flower service that creates and caters floral arrangements to all events big and small.. Feel free to contact me if you need some flowers for an event!

E&M Photography

  • Mason Fielding
    2026 + Animal Science with a minor in Agribusiness Management

  • We are an engaged couple who run E&M Photography. Erica began getting involved with photography from a young age and eventually mentored me. Now, we both run a photography business specializing in couples, seniors, and weddings!

HCook Media

  • Harley Cook
    2024 + Communication

  • I want people to be proud to see themselves in an image or be proud to see their business look professional on social media.

Ethnic Treasures Designs

  • Ittaty Aguilar-Guzman
    Global Health and Cyber

  • Through our distinctive creations and designs of collections of jewelry, and stickers, we aim to blend tradition with modernity. Our goal is to bring beauty, uniqueness, and inspiration to our customers while promoting inclusivity and respect for diverse cultures.

Limitless Clothing

  • Kenneth Nathaniel
    2027 + Kinesiology with a minor in Coaching

  • My brand is for people who need to keep chasing their dreams and keep moving forward in life and never backward.

Protein Pints

  • Paul Reiss
    2024 + Accounting with a minor in Entrepreneurship

  • Protein Pints aims to help people who are passionate about health reach their goals in the tastiest way possible.

Nucleus Tutoring

  • Nicklas Bara
    MS2 + Medicine

  • Nucleus strives to provide expert tutoring to students of all ages. We help K-12 students, college students, and graduate students achieve success with our proven academic strategy and study improvement techniques. Whether it’s math, science, the SAT, or even college admissions, Nucleus is here to help!